torsdag 22. november 2012

Content Marketing - why is Content Marketing so important for your business?


 Why is Content Marketing so important for your business?

Content marketing is an umbrella term encompassing all marketing formats that involve the creation and sharing of content in order to attract, acquire and engage clearly defined and understood current and potential consumer bases with the objective of driving profitable customer action. Content marketing subscribes to the notion that delivering information to prospects and customers drives profitable consumer action. Content marketing has benefits in terms of retaining reader attention and improving brand loyalty.
Content MarketingThe idea of sharing content as a means of persuading decision-making has driven content marketers to make their once-proprietary informational assets available to selected audiences. Alternatively, many content marketers choose to create new information and share it via any and all media. Content marketing products frequently take the form ofcustom magazines, print or online newsletters, digital content, websites or microsites, white papers, webcasts/webinars, podcasts, video portals or series, in-person roadshows, roundtables, interactive online, email, events. The purpose of this information is to inform target customers and prospects about key industry issues, sometimes involving the marketer’s products. The motivation behind content marketing is the belief that educating the customer results in the brand’s recognition.
Marketers may use content marketing as a means of achieving a variety of business goals. These may include: thought leadership, lead generation, increasing direct sales, introducing specific brand language and improving customer retention. The term "content engineer" is being used to describe a new breed of marketer who creates, optimizes, and distributes the different types of content required to engage customers on the social web, based on the data of many analysis tools.
Content marketing is the underlying philosophy driving techniques such as custom media, custom publishing, database marketing, brand marketing, branded entertainment and branded content.
If you want to know more about content marketing and if you want to earn 100 commissions CLICK HERE!
Empower Network 
To Your Success!
Christer B Herou
Christer B Herouwww.empowernetwork.com/cbh

The Secret to Effective Article Marketing


The Real Secret To Effective Article Marketing


There are several tricks to article submission, but the real secret to finding success in your efforts is learning it and understanding it, the best you can. Article promotion tips can be a great asset if you use them right, and this article can provide a great set of tips to get you closer to understanding what you should about the process.
A fantastic article syndication tip is to branch out and get your own web site. With your very own web site you’ll be able to post your own articles at any length you want. You can even include advertisements from affiliates because you’ll have total control of your site.
Secret to effective article marketing
You need to be aware of SEO and general marketing techniques if you want to be a successful “article marketer”. Search engine optimization can get your information to the top of search pages, which can help your visibility. Just submitting content isn’t enough. You need to write effectively using SEO.
TIP! What kinds of ads interest your audience? It could take some time to find the right kind of advertising, so you may want to switch it up every once in a while with new topics and designs. Trial and error is the best way for you to find out what works regarding technique.
You should try to avoid becoming too emotional in any article you write, but you always want to play on people’s emotions in order to get them to act. This takes a lot more art than science to do correctly. It’s more of a feel for any particular topic than it is a set formula in general. Work to make sure you’re getting an emotional response from people.
A good article advertising tip is to make sure your articles always have substance. If your articles start to become too transparent, you may lose readers and potential customers. As long as you make sure that your articles always have valuable information in them, readers will continue reading them.

Article Advertising Strategy

Keep a detailed record of every article you submit to various directories. Pay close attention to the statistics that represent visitor behavior on your articles, as this will help you plan future articles that increase interest and readership. Focus on the best topics to ensure you’re getting the most return on your investment of time.
TIP! Use caution when taking the advice of the article writing gurus. You have to remember that people like this make their money off of teaching article marketing, not from being successful at article marketing by themselves.
Never deny anyone the opportunity to reuse your articles! The core of any article submission strategy is to use articles to boost traffic to your website. People who want to repost your articles are offering to help you! As long as the articles retain their links leading back to your website, there is absolutely nothing wrong with lending out your articles this way.
When you are writing the articles themselves you must forget about your article promotion strategy. Forget where the article will be submitted. Forget about the new readers you are hoping to attract. Forget about keywords. When you are writing, do nothing but write. You will have plenty of time after the article is done to tweak it and strategize. While you are writing focus on nothing but your new content.
After your article has been accepted and published at an article directory, remember to visit it, and verify that all the links in the article function properly. Good links are a major part of any article advertising strategy. Broken links will be penalized by search engines, hurting or even erasing the positive value of publishing a linked article.
You should create your own unique logo. Logo recognition is not just for major brands and corporations. When readers build a recognition to your product, this yields trust and loyalty. You should give your readers a familiar logo they will easily recognize.
TIP! A great way to build backlinks is through article directories, so be sure that you submit to the top directories, as soon as you’ve posted your article on EzineArticles. Among the best directories are GoArticles, ArticleBiz, A1Articles and ArticleDashboard.
When writing articles as part of an article promotion strategy, make sure they are informative. While it can seem like article promotionhas more to do with placement and linking than with getting potential customers to read the articles, you must treat every article like a sales pitch or a one-time opportunity to gain a customer’s trust.

 

 

Effective Article Submission

One important technical aspect to effective article advertising is to use sentences of varying lengths when you write. Short sentences are the most effective, but repeated short sentences are stultifying. Long sentences can explain more complex ideas. They are more likely to confuse and slow readers down, though. The ideal article uses a healthy dose of both kinds.
One important tip for Internet marketing success is to fill out the title tag for your website properly. It’s important that keywords are included in this that have something to do with your site’s content. Also, it must describe the page distinctly from title tags found on different websites.
TIP! One of the most common misconceptions about article marketing is that it is capable of producing incredible results overnight. Many people become discouraged and quit before giving article marketing a chance.
One of the keys to article submission is quantity. Quality is very important too, but if you publish one article a week you will not get the results you want. Effective article advertising requires a large volume of well-written articles to keep your information available. Over time, your hard work will pay off — don’t let yourself get discouraged.
While producing good content is the core of any effective article syndication campaign, never dive into article-writing without having a clear business plan in place. You should take the time to set goals and formulate your strategies long before you start writing your first article. This ensures you get what you really want out of your article marketing efforts.
There are many article advertising tips found on the Internet, but it is important to consider all forms of advice. Our tips can help you see the larger picture in this field, help you get started, and then achieve the success in article promotion that you desire.

To learn more about how I make money blogging about WHAT I WANT TO BLOG ABOUT, CLICK HERE!


To Your Success!

Christer B Herou

Christer B Herou


onsdag 21. november 2012

The Sales Funnel - described by David Wood


How does the Sales Funnel in Empower Network work?

The owner of the empower network teaches how we went from homeless to a millionaire by using a marketing system with blogging.  I use this system and I recommend it because you learn about the sales funnel and time leverage. I add other parts into the sales funnel. I make $$$ by using youtube.com, facebook, twitter, email, blogging, and search engines google, yahoo, and bing.  These are all the biggest websites on the internet because they are fun to use, they are entertaining and they are about sharing.

I learned how to create money from doing fun activities such as sharing videos, sharing images, engaging with people, talking to people and just help people use time leverage for themselves.

I want your life to be full time freedom and fun.  Why not right?  so here is a video on the sales funnel for you to watch, using my youtube sharing program that I told you about, and by the way I am posting this on my blog, facebook, & twitter and someday those from my email list will see this on my blog.  My blog will get traffic from SEO – search engine optimization which is how I get traffic from the search engines google, yahoo and bing.  It’s all about setting up the correct system to make it effortless.  Here is that video I totally 110% believe in this concept because it just plain works.


To Your Success!

Christer B Herou


Attraction Marketing - how does Attraction Marketing work?



 AttractionMarketing is the use of marketing techniques specifically designed to teach the customer what you are doing and how a service or product will benefit them well before they purchase it. Reverse Marketing is the same concept of Attraction Marketing.
It works by providing valuable content for future customers to figure out how your product is going to benefit them before they buy it so that they are qualified customers before they step in the door.
Most successful multi-level marketers use this concept, to grow their businesses and help their associates to do the same. This is not a new concept but is the new way of thinking in advertising and marketing. Advertisers and marketers have been using this for years because they were the only ones who had the capital for this concept with commercials and newspaper ads. Now with the birth of the Internet anyone can do the same thing and attract their niche market of customers using several unique tools, free online.


It's important to make some clarifications on the Attraction Marketing concept as it is being used in the Direct Selling industry. While it is true that it uses the same principles of marketing, advertising and branding used by major corporations, the process being used by Network Marketers is a distinct way of leveraging these concepts. It should be stated that Network Marketing companies themselves do not participate in Attraction Marketing. Rather it is the independent distributors who engage in Attraction Marketing in order to build their personal brand, not the brand of the company. There is a specific formula being followed by most Attraction Marketers, that was coined by Mike Dillard. It involves advertising or content marketing to generate traffic to a capture page of some type. 

The goal is to get people to opt in to an email list by offering information that will help them build their business. This process enables one to build trust and value with their email list. They can then distribute product offers to their list, which is an additional income stream. The other goal, and perhaps the overriding goal, is to present the business opportunity after one has established him or herself as a person of value, increasing the likelihood of people joining their team.

To Your Success!

Christer B Herou



Which SEO Methods Are The Most Efficient?

SEO (search engine optimization) allows a business to increase its rank in search engines based on searchable keywords. Do extensive keyword research, and insert keywords into your website’s content to rank high on search engines. This article will simplify the methods and ideas that make up the SEO process. Joining organizations like the BBB and your city’s Chamber of Commerce can improve your site’s search engine rankings. When you join the BBB, they will link to you online, and that will increase your rankings in local searches.

Having a positive rating through the renowned Better Business Bureau can boost consumer trust in your business. Although the articles or topics are about similar subjects, titles should be different, unique and interesting. Make sure to keep your titles short and sweet. Each word you add makes the following words less important to the reader. For that reason, the first few words are the most important in a title.

SEO - Alt Tags

Websites that are using image links will be well served by including an ‘alt’ tag for their links to improve their rankings. Alt tags are basically a substitute for the image. This text is used if a visitor has chosen not to allow images. The page’s ranking will be improved, because search engines can index and read alt tags. Make sure that incoming links, as well as links within your site, use keyword phrases. ” as anchor text.

Avoiding this will help ensure search engines see your links as relevant to your keywords, and then they will rank your site higher. Do a daily check of your site to make sure the internal links use good keyword links. When you add a site map to your site you add in an essential part for search engine optimization procedures. A site map makes it easier for the spiders to understand your website. You may need to include a few site maps, if you have a big website. As a rule, try to have no more than 100 links per map.

SEO - Search Engines

Search engines will best understand your web site’s content if you use proper descriptive tags. However, do not go past sixty characters, as most engines do not even bother displaying anything after that. Search engines pay less attention to keywords after a certain point. Help yourself by helping the web spiders index your site. Give web spiders directions on making their way around your site, and they will more easily pull up your page due to keywords.

A sitemap allows you to present the hierarchy of each page on your site; this also makes it easier for spiders to assess relevancy. The meta tag itself is going to be viewed on its own, without its page, so it needs to be quite descriptive. All your meta tags should include detailed descriptions that will generate clicks. You should have just enough keywords to succeed at SEO. If you want search engines to consider your content high-quality, make sure that no more than 20 percent of a page’s content is taken up by keywords. It bears repeating:

The heart and soul of the SEO process lies in understanding the way the search engines react to relevant keywords. The highest-ranking websites are those whose keyword content closely matches a search term; you can make your website one of them by employing keywords properly. The guidelines in this article will teach you to use keywords to your advantage.

To your success,

Christer B Herou

  

 P.S. To Discover How 2 Ex-Homeless Guys Are Now Earning Over Six Figures A Month Using 3 “Weird” Tricks with a simple BLOGGING WEBSITE just like this one, go here NOW! => Show Me The Money Making Blogging Website!

tirsdag 20. november 2012

Create Traffic. Capture Leads. Convert Sales.

“Traffic does not create sales. Traffic creates LEADS. Effective communication is what creates sales.” – Tony Rush.
  Are you interested in learning more about Tony Rush Empower Network? In October 2012 he earned over $114,000 with Empower Network and is steadily climbing. Tony is a good friend of mine, and in the rest of the article I want to share a more in depth look at this quote and how you can apply it to your business.

Create Traffic. Capture Leads. Convert Sales.

So how should you judge the success of your paid advertising campaigns? Well according to Tony Rush, a six figure monthly income earner with Empower Network, he suggests your main focus should be on how well they convert to OPT-IN LEADS to your email list. The autoresponder emails + your personalized broadcast emails is what will drive sales to your list. This is what Tony refers to as “Effective Communication”. He is suggesting that you should judge your sales based more on your communication with your list, and less about your advertising source.  

Learn the 3 “C’s” of Internet Marketing  
Create Traffic = Paid Advertising / FB Method / etc.
Capture Leads = Lead Capture Pages / Aweber  
Convert Sales = Autoresponder / Broadcast Emails / FB Messages



This is just a summary. Obviously there are more options. But the point is to understand the difference of them all. These are 3 very different parts of the equation. Learning to focus on each of these individually will strengthen them as a whole. Don’t get emotional over whether or not your advertising campaign creates sales. Don’t skip steps. Just focus on the process that is proven from successful internet marketers around the world…  

Are you looking to make more money online this year?



Are you tired of buying all the guru products, and you just want some real support? Someone who is actually in the field using strategies that are working today?

If you are ready to seriously roll your sleeves up and you can follow instructions well, then I would like to invite you to join The 15K Pro Team! It’s my personal team of people that I am training to become successful internet marketers. We have a private facebook group for 24/7 support. You can ask your questions there and get detailed answers, as well as learn what’s working and not working from other members. We also have a private membership website with dozens of training tutorial videos, articles, resources and more!  

The 15K Pro Team is one of the fastest growing support groups in Empower Network, and we are looking for leaders, who want to step up and utilize our tools and systems to create success for themselves. I have spent the past 5 months working on this system, to give you a turnkey solution that you can just plug right into. You can literally be up and running with your own business today! Are you read to finally start making money online?

Join The 15K Pro Team Today!

I look forward to working with you!

To Your Success!

Christer B Herou