Attraction Marketing - how does Attraction Marketing work?

 AttractionMarketing is the use of marketing techniques specifically designed to teach the customer what you are doing and how a service or product will benefit them well before they purchase it. Reverse Marketing is the same concept of Attraction Marketing.

It works by providing valuable content for future customers to figure out how your product is going to benefit them before they buy it so that they are qualified customers before they step in the door.

Most successful multi-level marketers use this concept, to grow their businesses and help their associates to do the same. This is not a new concept but is the new way of thinking in advertising and marketing. Advertisers and marketers have been using this for years because they were the only ones who had the capital for this concept with commercials and newspaper ads. Now with the birth of the Internet anyone can do the same thing and attract their niche market of customers using several unique tools, free online.

It's important to make some clarifications on the Attraction Marketing concept as it is being used in the Direct Selling industry. While it is true that it uses the same principles of marketing, advertising and branding used by major corporations, the process being used by Network Marketers is a distinct way of leveraging these concepts. It should be stated that Network Marketing companies themselves do not participate in Attraction Marketing. Rather it is the independent distributors who engage in Attraction Marketing in order to build their personal brand, not the brand of the company. There is a specific formula being followed by most Attraction Marketers, that was coined by Mike Dillard. It involves advertising or content marketing to generate traffic to a capture page of some type. 

The goal is to get people to opt in to an email list by offering information that will help them build their business. This process enables one to build trust and value with their email list. They can then distribute product offers to their list, which is an additional income stream. The other goal, and perhaps the overriding goal, is to present the business opportunity after one has established him or herself as a person of value, increasing the likelihood of people joining their team.

To Your Success!

Christer B Herou